Now for new, AT&T's had it for months. Verizon went live overnight. And now everyone's gotten in the game and you can design your own custom Moto X for Sprint and T-Mobile as well with the Moto Maker online studio.

What do you get with this newfound power? A whole bunch of permutations, that's what. Choose from 18 back colors. A black or white front. Seven accent colors. And — making its long-awaited return — you can have a custom message inscribed on the back.

so still waiting in queue, leave that and design by your own.